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Google Google-Ads-Video Exam Syllabus Topics:

Topic	Details
Topic 1	Evaluate Performance with Awareness Measurement Solutions: This part tests the skills of Performance Analysts in assessing the effectiveness of awareness campaigns using measurement tools. It highlights methods for tracking key metrics and optimizing campaign outcomes.
Topic 2	Plan Awareness Video in Reach Planner: This domain evaluates the expertise of Media Planners in using Reach Planner to optimize video campaigns for awareness objectives. It focuses on forecasting campaign performance and maximizing reach effectively.
Topic 3	Increase Awareness with Video Bidding Solutions: This section measures the abilities of Bidding Specialists in utilizing video bidding solutions to enhance awareness campaigns. It emphasizes strategies for achieving cost-effective results while maximizing audience reach.
Topic 4	Create Video Campaigns for Awareness: This section measures the skills of Video Campaign Managers in designing effective video campaigns aimed at increasing brand awareness. It focuses on strategies for creating impactful campaigns that capture audience attention.
Topic 5	Create Video Campaigns for Action: This section measures the abilities of Action Campaign Managers in creating video campaigns that drive direct actions, such as purchases or sign-ups. It emphasizes strategies for motivating audiences to take immediate steps toward conversion goals.
Topic 6	How YouTube Keeps Brands Safe and Ensures Suitability: This section evaluates the expertise of Brand Safety Specialists in ensuring that advertisements on YouTube align with brand values and safety standards. It covers YouTube’s mechanisms for maintaining brand suitability and protecting advertisers from inappropriate content.
Topic 7	Get to Know Awareness Video Ad Formats: This section tests the knowledge of Ad Format Specialists in understanding video ad formats suitable for awareness campaigns. It explains how different formats contribute to brand visibility and engagement.
Topic 8	Get to Know Consideration Video Ad Formats: This section tests the knowledge of Ad Format Specialists in understanding video ad formats designed for consideration campaigns. It explains how specific formats can drive interest and interaction with products or services.
Topic 9	Grow Consideration with Video Bidding Solutions: This part assesses the skills of Bidding Specialists in implementing bidding strategies that enhance consideration campaigns. It highlights techniques for optimizing bids to achieve better engagement rates.
Topic 10	Create Video Campaigns for Consideration: This section evaluates the expertise of Video Campaign Managers in designing campaigns that encourage audience consideration of products or services. It focuses on creating compelling content that drives interest and engagement.
Topic 11	Drive Action with Video Bidding Solutions: This part tests the knowledge of Bidding Specialists in employing bidding solutions that maximize action-driven campaign results. It highlights strategies for achieving high conversion rates through effective bid management.
Topic 12	Get to Know Action Video Ad Formats: This domain evaluates the expertise of Ad Format Specialists in understanding video ad formats optimized for action-oriented campaigns. It explains how these formats support driving conversions effectively.
Topic 13	Optimize Video Action Campaigns: This part evaluates the expertise of Optimization Specialists in improving action-oriented video campaigns over time. It covers techniques for enhancing campaign efficiency and achieving better results through iterative adjustments.
Topic 14	Understand the Importance of Video Creative Effectiveness: This section tests the knowledge of Creative Specialists in recognizing how effective video creatives impact campaign success across all objectives—awareness, consideration, and action—and drive better audience engagement rates.

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Google Ads Video Professional Assessment Exam Sample Questions (Q19-Q24):

NEW QUESTION # 19
What audience solution would you use if you were building a Google Video campaign for a music school that wanted to grow consideration for a new class tailored to advanced musicians?

A. Customer Match
B. Life Events
C. Affinity Audiences
D. Custom Audiences

Answer: D

Explanation:
A: Custom Audiences:
Custom Audiences allow you to target users based on their specific interests and search activity.
This is ideal for reaching advanced musicians by targeting relevant keywords and websites.
The other options are broader targeting solutions.

NEW QUESTION # 20
An account manager is setting up a new Google Video campaign with an awareness goal, and they see Google Video partners as an option. Why is it a good idea for them to opt into Google Video partners?

A. It'll extend the reach of video ads to YouTube Live streaming and Premieres.
B. It'll give them access to audiences on the YouTube mobile homepage.
C. It'll extend the reach of video ads to a collection of leading publisher sites and apps.
D. It'll give them access to more engagement metrics to measure the impact of the campaign.

Answer: C

Explanation:
B: It'll extend the reach of video ads to a collection of leading publisher sites and apps.
Google Video partners expand the reach of video campaigns beyond YouTube to a network of high-quality websites and apps.
This allows for broader exposure and increased brand awareness.
The other options are not the primary benefit of Google Video partners.

NEW QUESTION # 21
After relying on word-of-mouth marketing for years, a family-owned restaurant decides to try a Video campaign to attract catering contracts. They believe a leads campaign goal would be best for that marketing objective. What other action should the restaurant take to make sure their campaign is effective?

A. They should enable Google Ads conversion tracking.
B. They should ask their customers whether they've seen the videos.
C. They should use the contact form to ask where potential customers learned about the restaurant.
D. They should cross-check their ad schedule against when they received leads.

Answer: A

Explanation:
C: They should enable Google Ads conversion tracking.
Conversion tracking is essential for measuring the effectiveness of a leads campaign.
It allows the restaurant to see which ads and keywords are driving leads, enabling them to optimize their campaign.
While option D is useful, tracking conversions is the core first step.

NEW QUESTION # 22
A business owner wants to measure the unique reach and frequency in their awareness Video campaign. What insight will they glean?

A. They'll evaluate media efficiency by measuring the share of impressions the user may have a chance to see.
B. They'll get to see the terms people were searching for when seeing their ads.
C. They'll measure lift and ad recall metrics, which are closer to marketing goals than traditional metrics like clicks and impressions.
D. They'll see how many ads served to how many people and how many times, across devices and formats.

Answer: D

Explanation:
C: They'll see how many ads served to how many people and how many times, across devices and formats.
Unique reach and frequency metrics provide insights into the number of unique users reached and the average number of times they saw the ads.
This helps understand the effectiveness of the campaign in reaching the target audience.
The other options describe other metrics or analyses.

NEW QUESTION # 23
If you want to generate leads for your business and it's your first time creating a Video action campaign, what ad formats should you expect to be used?

A. Non-skippable in-stream ads and bumper ads
B. Skippable in-stream ads and in-feed video ads
C. Skippable in-stream ads and bumper ads
D. Non-skippable in-stream ads and in-feed video ads

Answer: B

Explanation:
B: Skippable in-stream ads and in-feed video ads:
Skippable in-stream ads allow for longer-form content to explain the value proposition and encourage lead generation.
In-feed video ads capture users actively searching for information, increasing the likelihood of lead generation.
Bumper ads are too short to effectively generate leads.

NEW QUESTION # 24
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Pass Guaranteed 2025 High Hit-Rate Google-Ads-Video: Google Ads Video Professional Assessment Exam Braindumps

Google Google-Ads-Video Exam Syllabus Topics:

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Google Ads Video Professional Assessment Exam Sample Questions (Q19-Q24):

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